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The web site westmichiganriptide.com had the following on the web site, "West Michigans Premier Travel Baseball Program." We noticed that the webpage said " 2016 Riptide Team Tryouts! Baseball tryouts for the 2016 teams are now completed." It also said " There however will be one final tryout for the 16U softball teams. This tryout will be held at the Mona Shores Softball Field on Tuesday 811 from 600-800pm. If you are interested in playing on the 16U softball team please attend this tryout! Any further questions on the tryouts, please use the contact us form at the bottom of this page to send in your questions." The header had Baseball as the highest ranking optimized keyword. This keyword is followed by softball, riptide, and west michigan riptide which isn't as urgent as Baseball. The other words westmichiganriptide.com used was west michigan. travel baseball is included but could not be viewed by web crawlers.